PROJECT HIGHLIGHTS

National recruitment campaign

Comprehensive nationwide communication encouraging dental practices to join the “Clinic Without Pain” program and adopt painless pre-treatment anaesthesia protocols.

Full branding & communication ecosystem

Development of the campaign’s visual identity, messaging framework, website, social channels and all promotional materials supporting participating clinics.

Media, PR & public awareness activities

Press conference launch, publication of nationwide opinion research, digital advertising, print media presence and continuous outreach to increase program visibility.

Expert-Led educational content

Production of a multi-episode video series featuring dental specialists debunking common myths in dentistry and educating both clinicians and patients.

SOME DETAILS

The “Clinic Without Pain” campaign was designed to support the adoption of modern, comfortable pre-treatment anaesthesia techniques among dental professionals in Poland. The initiative positioned Acteon as a leader in patient-friendly, evidence-based solutions while offering clinics concrete marketing and educational benefits.

Participating practices received access to a complete promotional toolkit, including branding materials, patient-education content, digital assets and dedicated communication templates. The project also delivered nationwide visibility through coordinated PR, research dissemination and cross-channel media activity.

A key element of the campaign was an expert video series produced for Acteon, in which recognized clinicians addressed some of the most persistent myths in dentistry, increasing trust and awareness among both professionals and patients.

  • Development of the campaign concept, name, branding and communication architecture.
  • Launch press conference and presentation of newly commissioned public opinion research.
  • Creation of the campaign website, social media channels and digital advertising ecosystem.
  • Nationwide media outreach, including print placements and search-engine advertising.
  • Production of a professional video series featuring experts debunking major dental myths.
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Categories: Branding, Campaigns, Movies