PROJECT HIGHLIGHTS

Nationwide awareness campaign

We designed and executed a Poland-wide communication campaign introducing laser snoring treatment with Fotona technology.

Evidence-based messaging

We translated scientific research into accessible, patient-friendly communication showing the proven effectiveness of the method.

Breakthrough market positioning

A new industry narrative: dentists can now treat snoring — a concept that reshaped professional and media perceptions.

High-Impact PR activation

Press conference, expert interviews, media briefings and national coverage across medical and lifestyle outlets.

SOME DETAILS

This project combined strategic consulting, scientific storytelling and high-impact execution to introduce laser snoring treatment to both dental professionals and mainstream audiences. We transformed complex medical data into clear, engaging communication and delivered a full campaign rollout supported by strong media activation.

  • Full campaign concept — from insight, message architecture and creative idea to national rollout.
  • Development of scientific storytelling explaining the safety and effectiveness of Fotona’s snoring treatment.
  • Production of press materials, expert interviews, Q&A documents and a promotional film.
  • Organization of a press conference with leading medical journalists and dental opinion leaders.
  • Registration of National Anti-Snoring Day, amplifying visibility across mainstream media and dental channels.
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Categories: Campaigns, Events, Movies