PROJECT HIGHLIGHTS

Full photo & video production

Comprehensive product photography and cinematic video sessions capturing the Model One 200’s design, precision and clinical functionality.

Global media communication

Preparation of press materials and coordinated publication in leading dental media worldwide — including collaboration with Dental Tribune International.

Teaser & main launch video

Creation of a complete video suite: a pre-launch teaser and a full promotional film presenting the device, its innovation and clinical value.

Worldwide digital campaign

Execution of a global Meta advertising campaign supported by coordinated communication with regional distributors and dealers during product launch.

SOME DETAILS

The Diplomat Model One 200 Go-to-Market Campaign was designed to introduce a new generation of dental units to the international market with maximum impact. The project began with an advanced photo and video production phase, capturing every detail of the Model One 200 to ensure premium-quality materials for global communication.

To support the launch, we developed complete press kits, including product descriptions, feature highlights and media-ready visuals. Working closely with Dental Tribune International, we coordinated global media outreach to ensure wide and credible industry exposure.

A strategic content plan included the creation of a teaser video building anticipation, followed by a full promotional launch film clearly explaining the unit’s advantages and positioning it within the smart, modern dental practice.

The campaign expanded into digital channels through a worldwide Meta ads rollout, reaching dentists, distributors and decision-makers across key markets. Collaboration with local dealers ensured consistent and effective regional implementation.

Additionally, we created a media kit, product copy for the website and blog, and a wide range of communication assets used across marketing, sales and PR channels — all designed to strengthen the global debut of the Model One 200.

  • End-to-end photo and video production of the Model One 200.
  • Press materials, PR communication and international media coordination.
  • Teaser and launch video development.
  • Global Meta advertising campaign deployment.
  • Alignment with local distributors for market adaptation and product rollout.
  • Preparation of a comprehensive media kit and all launch copy for web and blog.
  • Creation of multi-format promotional assets supporting the global GTM strategy.
 LAUNCH WEBSITE
Categories: Campaigns, Go-to-market, Products