SOME DETAILS
The Central European Dental Exhibition (CEDE) is one of the most important and long-standing dental events in the region, bringing together thousands of professionals, manufacturers, distributors and opinion leaders each year. Between 2016 and 2022, we were responsible for the promotion and communication of the exhibition, delivering a level of creativity and execution that significantly exceeded standard industry practices at that time.
Our work introduced a series of innovative, multi-channel promotional formats for exhibitors — long before such solutions became common in the dental event landscape. We developed printed CEDE newspapers, provided dedicated exposure on the event website, produced Studio CEDE (a live interview studio), coordinated press conferences, and implemented extensive social media promotion. The project required substantial creative effort, operational excellence and consistent engagement across multiple event editions.
Across these years, CEDE became a platform where exhibitors could showcase their innovations through modern storytelling and tailored visibility formats, while the exhibition itself strengthened its position as a leading event in Central Europe. Our contribution played a key role in shaping the communication identity of CEDE and elevating its promotional standards within the dental industry.
- Multi-year promotional support (2016–2022) for one of Central Europe’s major dental exhibitions.
- Creation of CEDE printed newspapers providing exhibitors with unique visibility and editorial space.
- Dedicated website exposure including promotional formats, interviews and exhibitor features.
- Studio CEDE live interview platform, producing real-time conversations with speakers, industry leaders and exhibitors.
- Press conferences and media cooperation, extending the event’s reach across dental and general media.
- Social media promotion, delivering continuous communication before, during and after each edition.
- High-level creative and operational support, positioning CEDE as an innovative and communication-driven exhibition.