PROJECT HIGHLIGHTS

Nationwide oral health campaign

A country-wide initiative executed under the global World Oral Health Day framework, unifying dental messaging across Poland and reaching audiences of all ages.

Full creative concept & brand development

Complete campaign creation from scratch: naming, slogan, visual identity, key topics, educational themes and communication pillars tailored to the Polish market.

High-impact media exposure

National TV spots, public broadcast placements, digital amplification, local activations and strong press coverage generated exceptional public reach.

Multi-layer partnerships & engagement

Cooperation with sport teams (Ekstraklasa entrance shirts), influencers, health institutions and local organizers. The campaign continues yearly, expanding its partner network and ambassador base.

SOME DETAILS

The “Poland says #aaa” campaign was designed to elevate public awareness of oral health through a modern, engaging, and relatable communication format. Based on FDI’s international framework, the project translated the global vision into a culturally relevant national message.

Our team developed the entire strategic and creative foundation of the initiative — from naming and branding to content themes, storytelling, and educational narratives. The campaign seamlessly connected expert knowledge with impactful public communication, making oral health a mainstream topic.

Each edition engages new partners, institutions and public figures, allowing the campaign to grow year after year and strengthen the voice of the dental community in Poland.

  • Creation of the campaign name, slogan, brand identity and nationwide communication system.
  • Development of core educational themes aligned with FDI World Oral Health Day guidelines.
  • Production of national TV spots and digital video content aired on public broadcasters.
  • Execution of PR initiatives, press conferences, events and sports collaborations (including Ekstraklasa).
  • Annual continuation of the campaign with new partners, ambassadors and media channels joining each year.
Categories: Branding, Campaigns, Design, Events, Movies, Webdesign